Summer Campaign

Role: Design Lead

The Opportunity: Summer is about the people we love and the experiences we have together. It’s family reunions and stay-cations, road trips and epic vacations. It’s reconnecting with the season itself–the chance to dine outside under the lingering sunlight, the hum of the local farmers market or smokey crackle of a campfire.

The Outcome: I worked with the team to develop a marketing campaign guidance to be utilized cross-channel through direct mail, site, email and social which drove 120M in revenue.