Customer Marketing

Role: Design Lead

The Opportunity: Increase spend on the platform by instilling user behavior through integrated, multi-channel touch points that establish and maintain user prime of mind for leveraging Globality when any strategic service need arises.

The Outcome: Launched an advertising campaign that delivered integrated themes on multiple channels to ensure coverage and message penetration. The first focused on familiarization, interest, and name recognition around broad user capabilities. The campaign attracted 3000+ followers on LinkedIn with an average engagement rate of 5.7%.