Lifetouch + Shutterfly

Role: Design Lead

The Opportunity: Lifetouch and Shutterfly-two leading companies that share a common purpose of sharing life’s special moments, came together in 2018. As the lead designer for the integration, I was responsible for all marketing materials to the Lifetouch audience across email, direct mail, site, app and social. I collaborated with the team to develop strategic concepts and cross-channel campaigns to educate and inspire the customer on all the benefits brought to them.

The Outcome: As the design lead for this initiative, I art directed for all digital channels and
print—CRM, site, app, social, animation, display and direct mail. Each season I strategized and concepted how the campaign will flow and connect throughout all channels and cross promote products. Partnering closely with my marketing business partners we brought our integrated campaign to life.