Website Revamp

Role: Lead Designer

The Opportunity: In order to reach our digital marketing goals, we needed to invest in a content generation program and use our website and various digital platforms to distribute educational content and the benefits AI is delivering to sourcing. There was an opportunity to create a
world-class website that educates visitors about what we do, build brand credibility, and
foster retention & growth.

The Outcome: The entire website was revamped to better educate and excite our target audience by upgrading content and visuals to show our Platform’s potential as a comprehensive, essential solution for modern business needs. The new site provide’s a better understanding and overview of what our product is and in depth knowledge of the Procurement world. Also, ideated and launched three new high-traffic webpages. The new site tells a more cohesive story and improved its reach and page views by 50%, reduced bounce rate by 30% and increased the time spent on the site by visitors over a span of 3 months.