Sourcing for a modern world

Role: Designer

The Opportunity: The idea behind these videos was to tease the vision of Globality’s value
for broad audiences, illuminating the obvious need for Smart Sourcing, which once is difficult
to unsee.

Use cases: New Client launches, Sales prospect internal evangelism (build excitement and interest with their partners, Video engagement for social channel and website audiences.

The Outcome: I assisted the Creative Director to storyboard and produce two versions of the videos–The Primary Version (highest value benefits and user capabilities with audiences that are already familiar with sourcing services) and The High-Level Version (introducing the benefits of Smart Sourcing for broad appeal and audiences that are less familiar with sourcing services). They were customized and shared with our clients and 50+ POC clients.